SMART

Overview

What is SMART?

Q2 SMART is a targeting and messaging platform that will help FI marketers target messaging in online banking (including banner ads) based on user behavior, and easily manage multiple customized promotional campaigns.

What is a Trait?

A trait is a user-level data metric or model that represents a characteristic or behavior about an online banking user. It is stored in the form of a key and value.

What is an Audience?

An Audience is a logical collection of Traits. Audiences are created by our customers in order to identify interesting groups of users that they can target in SMART or Composable Dashboard today.

How do I interact with SMART?

The SDK maintains the q2-smart package in partnership with the Q2 SMART team. You can install the q2-smart package with the q2 upgrade command and selecting the q2-smart package. This will install a package that acts as a wrapper to the internal SMART API.

Online form extensions also have a helper property that will allow for easy interaction. For example:

config = SmartTraitStoreConfig("smarttest-dev", "tps-reports")
self.smart_ts = config
audiences = await self.smart_ts.audience.get()
self.logger.debug(audiences.audience_list[0])
audience_id = audiences.audience_list[0].id
users = await self.smart_ts.audience.get_users(audience_id)
count = await self.smart_ts.audience.get_count(audience_id)

What are those values used for the configuration?

The SMART Trait Store Configs takes two values. These values are environment stack identifiers (also known as env stacks). The first value is the source, and identifies the requester. This is used for a number of things like auditing and permissions. The second value is the target. The target env stack can usually be found in the self.hq_credentials.env_stack variable.

Deployment

Deploying to a Caliper Sandbox

1. Ensure q2-smart is installed (q2 upgrade).

2. Deploy the extension to a sandbox environment (q2 install).

3. The extension dashboard provides a UI with preset test scenarios for audiences and traits.

Note

In sandbox environments, your extension will communicate with the mock SMART Trait Store API by default (see Testing section below).

Deploying to Staging and Production

When creating a deployment ticket for an SDK extension that uses the q2-smart library, include the following requests in your ticket:

1. Request that Q2MSG keys be enabled for your extension.

2. Request that your Q2MSG envstack be fetched at deploy time.

These configurations are required for your extension to communicate with the real SMART Trait Store API.

Developing with q2-smart

The SmartTraitStoreDemo SDK extension in our examples repo is a demo that exercises a subset of what the mock service supports (e.g. it does not cover all error scenarios or direct trait config lookup).

Note

Pay particular attention to how the source envstack is determined based on the environment in the example repo.

Testing with SMART Trait Store

A mock service that simulates SMART Trait Store API is available for testing when developing in a sandbox without connecting to the real infrastructure.

Exercising the Endpoints

All v2 SMART endpoints are available at:

BASE_URL="https://dev.q2api.com/v2"

Refer to the SMART documentation under the Caliper API V2 section for all available SMART Trait Store endpoints.

Testing Traits with Mock Service

The following traits are available for testing:

Trait ID	Type
custom_trait_enum	enum
custom_trait_string	string
custom_trait_float	float
custom_trait_date	date
custom_trait_boolean_1	bool

The following traits are reserved for specific error testing:

Trait ID	Type	Simulated Error
recommendations_consumer_loan	bool	Permission error (422)
ach_batch_recency	date	Permission error (422)
zip_code	string	Permission error (422)
custom_trait_boolean_2	bool	Internal system error (500)

Testing Audiences with Mock Service

The following audiences are available for testing:

Audience Name	Audience ID	Audience Type	Audience Size
All Users	60ae3846-20fc-4ef3-a199-3d1e400d192e	Global	50,000
Users with One Favorited Account	eca69ee1-bb19-4e18-8ebf-666e79ab183c	Global	25,000
Users with Multiple Favorited Accounts	9255deee-1e4a-4a71-a71b-46b32083d1c3	Global	25,001
Empty Audience	e2a29f11-dc31-477e-92d2-4bab133f441b	FI Specific	0
FI Specific Audience	e2a29f11-dc31-477f-92d2-4bab133f441b	FI Specific	5,000
Mock Simplified Audience	a1b2c3d4-5678-90ab-cdef-111111111111	Simplified	0

Note

You do not need any additional configuration in order to use the mock service. If you need to point to a different mock service for any reason, use the Q2SDK_SMART_URL environment variable as defined in the Configuration Settings

Creating Simplified Audiences

Simplified audiences are audiences created programmatically via the SDK using trait-based query logic. Unlike native audiences created in the Audience Builder UI, simplified audiences can be both created and deleted via the SDK, allowing you to dynamically manage audience targeting in your extensions.

API Parameters and Validation Rules

Request Structure

To create a simplified audience, use the following SDK method:

audience_id = await api.audience.create_simplified_audience(
    name="Audience Name",
    service="your_extension_name",
    query={
        "include": { "and": [...] },
        "exclude": { "and": [...] }  # optional
    },
    description="Optional description"  # optional
)

Understanding the Parameters

When creating a simplified audience via the SDK, you provide the following parameters:

• name - The display name for the audience. This is what users will see when browsing audiences in the Audience Builder dashboard.

• service - Identifies the extension or service that created the audience. Use a descriptive, stable identifier for your extension to distinguish which API-created audiences belong to which integration.

• query - The trait-based query structure that defines audience membership. This must follow the include/exclude grammar with valid operators as described in the sections below.

• description (optional) - Additional metadata describing the audience’s purpose or target criteria. Useful for documentation and clarity when managing multiple audiences.

How the service field appears in Audience Builder:

Validation Constraints

The API enforces the following constraints when creating simplified audiences:

Field	Required	Type	Constraints
name	Yes	string	Non-empty, max 100 characters
service	Yes	string	Non-empty, max 30 characters
query	Yes	dict	Must pass SimplifiedQueryParser validation
description	No	string	Max 200 characters if provided

Query Structure

Queries define trait-based conditions using this structure:

{
    "include": {
        "and": [
            { "or": [ conditions ] }
        ]
    },
    "exclude": {  // optional
        "and": [
            { "or": [ conditions ] }
        ]
    }
}

• include (required) - Users matching these conditions are included

• exclude (optional) - Users matching these conditions are removed

• and array - All OR groups must match

• or array - At least one condition must match

Understanding AND/OR Logic

The structure follows a pattern: each and group contains one or more or groups, and each or group contains one or more trait clauses.

For example:

include.and = [
    { or: [A, B] },
    { or: [C] },
    { or: [D, E] }
]

This translates to:

(A OR B) AND C AND (D OR E)

The exclude block uses the exact same structure as include. Users matching the exclude conditions are removed from the audience after the include conditions are applied.

Query Syntax and Rules

The following operators are available for different trait types:

Operator	Allowed Types	Meaning	Query	Description
eq	bool	Exact equality	{ "trait": "phone_boolean", "operator": "eq", "value": true }	Logged in to online banking via mobile phone
in	enum, string	Matches any one of the supplied values	{ "trait": "home_address_state_us", "operator": "in", "value": ["CA", "NY", "TX"] }	Home address in California, New York, or Texas
gte	float, date	Greater than or equal to (inclusive lower bound)	{ "trait": "average_monthly_logins", "operator": "gte", "value": 20 }	Has at least 20 average monthly logins
lte	float, date	Less than or equal to (inclusive upper bound)	{ "trait": "product_count__consumer_loan", "operator": "lte", "value": 10 }	Has at most 10 consumer loans
range	float, date	Between two values (inclusive lower and upper bound)	{ "trait": "product_recency__plan_529", "operator": "range", "value": [0, 365] }	529 plan transaction within the last year

Building Simplified Audience Queries

1. Single Trait Condition

How it appears in Audience Builder:

{
    "include": {
        "and": [
            {
                "or": [
                    { "trait": "phone_boolean", "operator": "eq", "value": true }
                ]
            }
        ]
    }
}

• INCLUDE users who have:

  • logged in to online banking via mobile phone

2. OR Logic (Alternative Qualifications)

How it appears in Audience Builder:

{
    "include": {
        "and": [
            {
                "or": [
                    { "trait": "pfm_boolean__auto_loan", "operator": "eq", "value": true },
                    { "trait": "pfm_boolean__mortgage", "operator": "eq", "value": true }
                ]
            }
        ]
    }
}

• INCLUDE users who have:

  • an external auto loan OR an external mortgage loan

3. AND Logic (Multiple Requirements)

How it appears in Audience Builder:

{
    "include": {
        "and": [
            {
                "or": [
                    { "trait": "pfm_boolean__auto_loan", "operator": "eq", "value": true },
                    { "trait": "pfm_boolean__mortgage", "operator": "eq", "value": true }
                ]
            },
            {
                "or": [
                    { "trait": "product_recency__plan_529", "operator": "range", "value": [0, 365] }
                ]
            },
            {
                "or": [
                    { "trait": "home_address_state_us", "operator": "in", "value": ["NY", "TX"] }
                ]
            }
        ]
    }
}

• INCLUDE users who have:

  • an external auto loan OR an external mortgage loan

  • AND completed a 529 plan transaction within the last year

  • AND have a home address in New York, or Texas

4. Include + Exclude

How it appears in Audience Builder:

{
    "include": {
        "and": [
            {
                "or": [
                    { "trait": "pfm_boolean__auto_loan", "operator": "eq", "value": true }
                ]
            },
            {
                "or": [
                    { "trait": "product_count__consumer_loan", "operator": "lte", "value": 10 }
                ]
            }
        ]
    },
    "exclude": {
        "and": [
            {
                "or": [
                    { "trait": "average_monthly_logins", "operator": "gte", "value": 20 }
                ]
            }
        ]
    }
}

• INCLUDE users who have:

  • an external auto loan

  • AND at most 10 consumer loans

• EXCLUDE users who have:

  • 20 or more average monthly logins

Testing Simplified Audiences with Mock Service

The mock service validates your query structure and returns appropriate success/failure responses, allowing you to test query syntax before deploying to production.

Example Test Query

Below is an example query that targets users with either an external auto loan or mortgage, who have a limited number of consumer loans:

{
    "include": {
        "and": [
            {
                "or": [
                    { "trait": "pfm_boolean__auto_loan", "operator": "eq", "value": true },
                    { "trait": "pfm_boolean__mortgage", "operator": "eq", "value": true }
                ]
            },
            {
                "or": [
                    { "trait": "product_count__consumer_loan", "operator": "lte", "value": 10 }
                ]
            }
        ]
    }
}

Testing Query Validation via SDK

Use the SDK to validate your query structure:

import asyncio
import logging
from q2_smart.smart_trait_store_api import SmartTraitStoreAPI
from q2_smart.smart_trait_store_config import SmartTraitStoreConfig
from q2_smart.async_local_cache_client import AsyncLocalCacheClient

async def test_query_validation():
    logger = logging.getLogger(__name__)
    cache = AsyncLocalCacheClient()
    config = SmartTraitStoreConfig("your-extension-dev", "target-envstack")
    api = SmartTraitStoreAPI(logger, config, cache)

    audience_id = await api.audience.create_simplified_audience(
        name="Test Limited Loan Customers",
        service="your_extension_name",  # max 30 characters
        query={
            "include": {
                "and": [
                    {
                        "or": [
                            { "trait": "pfm_boolean__auto_loan", "operator": "eq", "value": true },
                            { "trait": "pfm_boolean__mortgage", "operator": "eq", "value": true }
                        ]
                    },
                    {
                        "or": [
                            { "trait": "product_count__consumer_loan", "operator": "lte", "value": 10 }
                        ]
                    }
                ]
            }
        },
        description="Testing customers with limited consumer loans"  # optional, max 200 chars
    )

    print(f"Query validated successfully! Audience ID: {audience_id}")

asyncio.run(test_query_validation())

Success Response:

If your query is valid, you’ll receive an audience ID:

Query validated successfully! Audience ID: a1b2c3d4-5678-90ab-cdef-111111111111

Note

The returned audience ID is for validation purposes only. The mock audience does not contain your original query and cannot be retrieved with the query structure intact.

Failure Response:

If your query is invalid, you’ll receive a validation error with details about what needs to be fixed.

Mock Service Limitations

When testing with the mock service, POST and DELETE operations for simplified audiences do not actually persist or remove data, since the mock service does not talk to the actual SMART Trait Store. However, you can still validate your query structure and observe success/failure responses.

• POST - Validates the query structure and returns an audience ID, but the audience is not persisted. You cannot retrieve the created audience in subsequent GET requests.

• DELETE - Returns a success response, but does not actually remove the audience from the mock service.

• GET - The mock simplified audience (a1b2c3d4-5678-90ab-cdef-111111111111) listed in the mock audiences table is pre-configured and does not contain a query structure.

Common Errors

Missing required field:

# Error: Missing 'query' field
# Response: 400 → {"Error": "Missing required field: 'query'"}

Field too long:

# Error: name exceeds 100 characters
# Response: 400 → {"Error": "'name' must not exceed 100 characters"}

Invalid query syntax:

# Error: Malformed query structure
# Response: 400 → {"Error": "Query validation failed", "errors": [...]}